LENS.IQ
We turn data into decisions.
The future of sales for Marchon, today.
A strategic partnership between GAIN9 and i2d to equip Marchon with unprecedented predictive intelligence, transforming the sales process from reactive to proactive and maximizing the profitability of every point of sale.
One Team, One Vision
The union of excellence for an extraordinary result.
Marco Rosetti
Founder & CEO, i2d
As an expert in innovation for new product development, Marco leads teams of engineers and designers to help companies accelerate growth by integrating new technologies, materials, and data. Since 2023, he is the founder of i2d, a company specializing in AI-driven services for R&D, with clients like Ferrari F1, Gucci, and EssilorLuxottica.
Giulio Salvucci
Founder, GAIN9
At GAIN9, Giulio helps companies stop talking about AI and start profiting from it. After 20 years leading digital transformation for major fashion groups, he now applies AI strategically where profit is hidden: between departments. His focus is on correlating data across silos to turn hidden patterns into visible margin improvement, moving clients from AI experiments to tangible ROI.
Igor Moiseev
Technical Lead, i2d
Igor is the architect of the technological solution. With deep experience in system integration, as demonstrated in the GVS project, he ensures that LENS.IQ is not only powerful but also perfectly integrable with existing IT infrastructures. His guidance ensures a smooth transition and frictionless adoption.
Projects That Speak for Us
Our experience is your guarantee of success.
GAIN9: Elasticity AI - Unlocking Hidden Margins
In a past role at a major fashion group, we led a strategic initiative to improve profitability by designing a new discounting governance framework. By using AI to analyze price elasticity across Retail, Wholesale, and E-commerce, we enabled smart markdown management that preserved margins and optimized inventory value—proving that the biggest gains are found between silos.
i2d: InsightGPT - The AI that Understands Your Customer
With InsightGPT, our proprietary AI, we go beyond simple review analysis. It reads and understands thousands of customer comments, identifying strengths, weaknesses, and strategic opportunities with unparalleled precision. The platform provides continuous monitoring and detailed reporting through interactive dashboards, turning the "voice of the customer" into a reliable asset for informing new collections and marketing strategies.
The Solution: LENS.IQ
A centralized intelligence engine that answers the most important question: "What is the next right product for each individual customer?"
1. YOUR DATA
We leverage what you already have: sell-in data, replenishment data, and product master files.
2. LENS.IQ ENGINE
Our algorithm predicts sell-out, identifies "hidden gems," and maps performance to new products.
3. RECOMMENDATIONS
We generate personalized order proposals that maximize sales and minimize risks.
YouFeed: The Detail That Makes the Difference
Solving the sell-out data gap with qualitative intelligence.
1. Collect Feedback with Youfeed
We give your opticians a direct line to provide real-time sell-out insights on the current collection.
They can instantly report:
Best-selling models and styles
Specific customer requests
Missed sales opportunities
2. Analyze with InsightGPT
Our AI engine reads and understands all the qualitative feedback, turning unstructured comments into strategic assets.
InsightGPT automatically identifies:
Key themes and trends
Product strengths and weaknesses
Actionable improvement areas
This process feeds LENS.IQ with unparalleled market intelligence, enriching our quantitative model with the crucial "why" behind the numbers.
How It Works: A Quick Recap
From your data to profitable recommendations in six strategic steps.
1. Customer Segmentation
Group clients by purchasing behaviors to understand who they truly are.
2. Predictive Sell-Through
Predict sales potential for all products, even with incomplete data.
3. Product Performance Analysis
Classify products to find "Winners" and "Hidden Gems".
4. Attribute Inference
Create a unique DNA for each product by understanding its features.
5. Seasonal Transfer
Forecast new collection success by matching product DNA.
6. Recommendation Engine
Generate hyper-personalized order proposals that maximize profit.
IT Integration: Simple, Secure, Scalable
We speak your IT department's language. Our philosophy is collaboration, not complication. We will meet the IT SVP with a clear plan, based on our successful experience at GVS.
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Phase 1: Lightweight Start
We start by working with data extracts. No impact on your operational systems. We demonstrate value quickly and without risk.
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Phase 2: API Integration
Our platform is natively API-based. Once value is proven, we connect cleanly and standardly to your ERP and CRM systems for an automated data flow.
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Phase 3: Partnership and Security
We work alongside your IT team, ensuring full adherence to Marchon's security and data governance protocols. We are a partner, not just a vendor.
The Differentiating Value for Marchon
We don't just offer software. We offer a lasting competitive advantage.
Increase Sales and Margins
By proposing the perfect assortment for each customer, we increase sell-through and profitability, turning every point of sale into a top performer.
Reduce Inventory Risk
We identify potential "slow movers" in advance, drastically reducing the cost of unsold goods and optimizing working capital.
Sustainable Competitive Advantage
We equip Marchon with predictive intelligence that competitors do not have, creating a strategic moat based on data and innovation.